Creativity is Power: a manifesto

Introduction: A New Crisis

Here are two truths.

1. Getting the creative best out of people is essential, not only for organisations to do well, but also for them to survive in the modern world

2. Most organisations are terrible at it

Most organisations are not very good at creativity because for a very long time the world of work has been organised around the idea of process. In the nineteenth and twentieth centuries, workers were given tasks, and had to finish them in an allotted time, with that time getting ever shorter.

Creatively, they gave very little of themselves at work, because that wasn’t part of the deal. They gave their time, a small amount of their capacity, and then they went home to do something more interesting.

Too much of working life is still like that. It isn’t good for creativity, and it’s not what the present or the future demand of us. Quite simply, it’s old hat. 

And it isn’t just old hat. It’s a crisis.

Creativity is Power is a manifesto written to address that crisis. It is about how the best organisations and businesses on the plant thrive by making and shipping excellent things. And it is about how you can shape your own organisation to harness the limitless power of creativity — in your people, in your culture, and in how you do business.

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