Small change: do the wrong thing

First published on
Mar 03, 2025

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Do the wrong thing
Next time you’re struggling with your strategic planning, here’s a helpful technique.

Instead of trying to determine the right course of action, ask yourself a question: “what’s the one thing that we absolutely should not do in these circumstances?” Then examine what might happen if you had no other choice.

As odd as it might sound, entertaining the idea of doing the wrong thing can open up the mind to new possibilities. After all, rules are made to be broken, right?

Something to consider: what’s the worst that could happen?

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Small change: do the wrong thing

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