Small change: hunt the real story

Golden advice for life: never read a press article featuring the words “Harry and Meghan”. With no offence intended to those individuals, the British royal family is best understood as a weapon of mass distraction. The real stories of concern always lie elsewhere, made smaller and harder to discern by the psychodrama and its endless, vacuous coverage.

And so it is in the world of work. In the back pages of every business lurks a story that merits more attention. It’s there in the data, in the customer feedback, in the needle that your competitor is starting to move, imperceptibly at first. If your business quit its own psychodrama, and went in search of that story, what might happen?

Something to consider: what’s the story we need to be studying?

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